Jeep is bringing the "Jeep Rocks and Road Tour" to cities across nation

Jeep is bringing the “Jeep Rocks & Road Tour,” an on- and off-road driving experience, to consumers in at least 11 cities across the country and it started on Friday, July 16 at the Syracuse Nationals Car Show in Syracuse, New York. The entire Jeep lineup, including the all-new 2011 Grand Cherokee, will be on site to test drive.

The “Jeep Rocks and Road Tour” provides the ultimate on- and off-road driving test for attendees at air and auto shows, fairs and festivals all over the country. The program is open to the public and Jeep brand vehicles will be on-hand for participants to drive over a variety of surfaces. Attendees will learn to navigate off-road challenges, such as steep grades, rocky trails and log crossings, under the guidance of a trained instructor. Participation is free to those who pre-register at www.jeep.com/rocksandroadtour and bring a copy of their confirmation receipt. Early registration is highly encouraged for those interested in participating. Current Jeep owners can even drive their own vehicle on a Jeep Owner’s Playground.


“We have created the ‘Jeep Rocks & Road Tour’ to provide our current and potential customers with an adventurous experience that is exclusive to the Jeep brand,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We are partnering with various venues across the country to reach out to our loyal Jeep consumers, while branching out to those with new interest in the one-of-a-kind Jeep brand. This tour provides an ideal venue to experience the countless features and legendary capability offered in the all-new 2011 Jeep Grand Cherokee, as well the as in other vehicles in the Jeep brand family.”

The “Jeep Rocks & Road Tour” features a number of interactive activities, including informative product displays. The family-friendly event offers children the opportunity to take part in the Jeep brand experience as well. Jeep kids can drive “Power Wheels” mini-Jeep vehicles, climb a rock wall and more.

The tour travels cross-country and kicked off in Syracuse on July 16 and concludes with a final stop in Fort Worth, Texas, on Oct. 31.

Tour Locations and Dates:

July 16 – 18 at the Syracuse Nationals Car Show in Syracuse, New York
July 23 – 25 at the Columbus Jazz and Rib Fest in Columbus, Ohio
July 30 – Aug. 1 at Rockford AirFest 2010 in Rockford, Illinois.
Aug. 6 – 8 at the Indiana State Fair in Indianapolis, Indiana
Aug. 20 – 22 at the Westfield International Air Show in Boston, Massachusetts
Aug. 27 – 29 at the Offutt Defenders of Liberty Air Show in Omaha, Nebraska
Sept. 3 – 5 at the Thunder Over the Blue Ridge Air Show in Martinsburg, West Virginia
Sept. 17 – 19 at the Oceana Air Show in Virginia Beach, Virginia
Sept. 30 – Oct. 2 at the Bikes, Blues and BBQ’s Festival in Fayetteville, Arkansas
Oct. 8 – 10 for the Charlotte Fall Home Show at the Metrolina Expo Center in Charlotte, North Carolina
Oct. 29 – 31 at the Forth Worth Alliance Air Show in Forth Worth, Texas

The “Jeep Rocks & Road Tour” is one of several owner-loyalty programs created by the Jeep brand. Jeep Jamborees, which began in the 1950s, are the original off-highway vacation. The success of Jeep Jamborees spawned Camp Jeep, an annual outdoor lifestyle vacation experience launched more than 15 years ago. The enthusiastic response to Camp Jeep and Jeep 101 led to the spin-off “Jeep Rocks & Road Tour.”